Friday, December 3, 2010

The Walker John - True Story?

A short history about Johnnie Walker...

some problems with that story:

They sell JW as a company controlled by a person, focused, with soul, instead JW is owned by the DIAGEO, the world's largest produce of spirits.

Walker, as owner of a grocery story, wasn't happy with his costumers, and tried to do a more consistent whisky: IT is really difficult to believe on that. THey just could them that he tried to decrease the costs and get more profits, since he would assembled different singles malts and sell with his own brand. Therefore, he wouldn't need any distillery nor show the brands he was selling (one example is that JW includes grain whisky in his recipe - the same thing the brewery does including rice).

Moreover, single malts are the true whisky, which you are able to find the differences between the locations and distilleries. This is the same thing you started to mixture different cachaças from all over Brazil inside a bottle. The good thing about cachaças is that you can feel the differences, and discover the tastes. The same thing happens with single malt whisky.

It is also important to mention that companies like DIAGEO are increasing their selling scale, which, at the end of the day, makes them to buy all the small distilleries, so they can have enough supplies for their demand. This result in a huge problem for the distilleries that still are trying to produce single malt, and worst for the truly lovers of whisky, who more and more gets their options reduced.

I don't mean that you should avoid drink JW; instead, every time you have an opportunity, try to taste a single malt, as well as to not think the Walker is so cool.

Think! Have Fun!

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